Jong Hoon Chae is a music industry veteran in Korea specialized in publishing, master recording, and licensing. Previous projects include IVE, NCT 127, BTS, IU, Red Velvet, and etc. He founded Plum Tree Songs, a music publishing company primarily focusedĀ on K-Pop with releases from SUHO of EXO, CHUNG HA, Key Of SHINee, CRAVITY, and etc.